Not satisfied with those “ho hum” 404 pages that either came standard with your WordPress theme or are just half-way stylized to your website? It’s a proven fact that people click off of your 404 page and your website entirely once they realize that a link is broken or the information they are looking for doesn’t exist. It may be unintentional, but you are actually helping your bounce rate increase (yikes!) by not working to customize your 404 page.
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