Marketing materials for your blog are a “must have,” starting with business cards. You never know who you will meet, where you will be and if someone will remember you let alone your web address, right? Having business cards that accurately represent what your brand, your blog and your business is all about is essential.
Don’t forget the obvious contact information:
2. Physical Address (Optional)
3. Email Address
4. Web Address
5. Telephone Number
Include your social media. While someone may never actually log on to your home page, they may follow you diligently through social media and click to read individual articles you promote through social media avenues.
(Former HeandSheEatClean.com business cards
designed by Tiffany Staples Creative)
Make your logo front and center. Don’t forget this piece of Marketing 101. A logo helps identify you as a brand and ultimately evokes emotion from your readers, followers and potentials. If your logo strikes a cord, someone will remember it. Am I saying you are going to be as recognizable as a famous soda maker or a fast food chain, no. However, you do want the people who know you to recognize you, and for the people that don’t, you want to make as lasting impression as soon as they see that logo. Add a memory maker. It’s always nice to put a face with a name, isn’t it? If you feel that you your brand is heavily related on who you are (this is the majority of blogs, since blogs are built upon your opinions and experiences), include a picture. Be sure the picture is professional looking and matches the look and feel of your business and website. Your business cards for your blog MUST be congruent with your website. Be sure to carry a similar theme with the business card design and don’t stray from it. The same look and feel of your site should be carried through the look and feel of your marketing materials. If you website evokes a sense of peace, so should your business cards. If your personality is wild and crazy and your business and website portray that, so should your business cards. If you are unsure of your direction, talk to someone. A quick consult of 30 minutes or an hour can save you hours of design time, headache and money. You want to do these once!
Interested in getting your business cards professionally designed? Contact Tiffany today! Custom print-ready business card design starts at just $75!