Did you know that you can create simple HTML page jumps within your WordPress posts and pages? I know the simple thought of anything HTML-related may send shivers up your spine, but it’s actually pretty simple!
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When it comes to writing for the web and specific SEO writing, it’s a VASTLY different ballgame than writing for the a print publication or simple business writing. While you want to maintain a consistent level of good grammar, writing for the web tends to skew more on the easy-to-read spectrum vs the intellectual spectrum. With the web, creating content that not only grabs your reader, but aligns with your SEO strategy is a fine line.
Not satisfied with those “ho hum” 404 pages that either came standard with your WordPress theme or are just half-way stylized to your website? It’s a proven fact that people click off of your 404 page and your website entirely once they realize that a link is broken or the information they are looking for doesn’t exist. It may be unintentional, but you are actually helping your bounce rate increase (yikes!) by not working to customize your 404 page.
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